Crafting Words That Influence
Professional writing services for healthcare and B2B.
unique strengths
Dynamic Storytelling
I shape a story through words and mental images that are persuasive, informative, and motivational.
Deep B2B Experience
For over 35 years, I’ve developed effective marketing messages and solutions for B2B clients.
Balancing Strategy and Creative
I know how to dovetail strategy with creative for focused marketing results.
Understanding Buyer Motivations
I study buyer interests, purchasing habits, and influences, and craft messaging that resonates.
Topical Research
I delve into each product, service, and topic to understand the distinctive characteristics that will resonate with buyers.
Competitive Messaging
I can survey the landscape and provide a synopsis of competitive messaging to distinguish each client’s unique brand and messaging.
About lisa
Passionate and Dedicated
Words have been central to my being since I was a little girl. I was fascinated by books before I could read them. I was a debater and thespian in high school and got my degree in communications from Northwestern University. I started my career as a retail advertising copywriter and quickly moved to the marketing side of business. In 1989, I started working independently as a writer and consultant. I have varied and extensive experience over my decades crafting words, which I apply with care and consequence for each client.
healthcare expertise
For Patients
For Clinicians
For Clinicians
Extensive patient education pieces in both short- and long-form.
For Clinicians
For Clinicians
For Clinicians
Product introductions, educational pieces, topical subjects, updates, and more.
For Executives
For Related Industries
For Related Industries
Guides, handbooks, articles, and more to introduce healthcare executives to clinical or technical topics.
For Related Industries
For Related Industries
For Related Industries
Including companies that sell into healthcare, such as insurance, durable medical equipment, and foodservice.